Post by account_disabled on Dec 19, 2023 8:15:58 GMT
Profile title Proposed services What will make them want to click on one profile rather than another is simply the headline (profile title) that will have been chosen. And I think it’s the same thing for a decision-maker looking for a service provider. Between a profile title that is limited to a job title and a company name without having any idea of its activity and a profile title with a fairly clear value proposition, it's quite easy to guess where the clicks will go. Your LinkedIn profile title is YOU, not your position Hence the importance of having a “people press” approach.
All these magazines catch the eye and make you want to buy them with their Email Data catchy titles. You are at the airport or train station. You have 2 minutes to go to the store to get a magazine. 2 possibilities : You are used to this or that title and you take the latest number. You are looking for a magazine to pick up based on the titles on the cover. When you are attracted, when you have the effect “this is for me” or “that interests me”, you take the magazine in question and you leaf through it or you buy it. Everything is here.
This is exactly the effect you need to create on LinkedIn: make people want to click to go to your profile and find out more, just as magazines will try to get people to buy with the headline on the front page. And the celebrity press is very strong in this game. So you need to do the same thing with your profile. Precision: doing the same thing getting a reaction. Do the same thing # putaclic (a great hook and nothing behind it). On LinkedIn, it's the same thing. If you have an impersonal, interchangeable, generic headline, “boring” as an English speaker would say, you will have less chance of getting clicks than if you are specific, different, original or if you explain the value that you bring. Your headline is YOU, it’s not your position.
All these magazines catch the eye and make you want to buy them with their Email Data catchy titles. You are at the airport or train station. You have 2 minutes to go to the store to get a magazine. 2 possibilities : You are used to this or that title and you take the latest number. You are looking for a magazine to pick up based on the titles on the cover. When you are attracted, when you have the effect “this is for me” or “that interests me”, you take the magazine in question and you leaf through it or you buy it. Everything is here.
This is exactly the effect you need to create on LinkedIn: make people want to click to go to your profile and find out more, just as magazines will try to get people to buy with the headline on the front page. And the celebrity press is very strong in this game. So you need to do the same thing with your profile. Precision: doing the same thing getting a reaction. Do the same thing # putaclic (a great hook and nothing behind it). On LinkedIn, it's the same thing. If you have an impersonal, interchangeable, generic headline, “boring” as an English speaker would say, you will have less chance of getting clicks than if you are specific, different, original or if you explain the value that you bring. Your headline is YOU, it’s not your position.