Post by account_disabled on Jan 22, 2024 9:37:29 GMT
On the agenda is a medical project - the website of the Med-Service company. We were faced with the task of increasing conversions. We will tell you what was done during the promotion work, what problems on the resource prevented the client from initially achieving the goals set by the client, and what happened as a result. So, let's go. General information about the project: Company name : "Med-Service" Service : search engine promotion Year of domain registration : 2015 Niche specificity : medical topics Promotion region : all of Ukraine Client's task : increase conversions from the site Resource type : online pharmacy Results of the work : the rate of transactions from search engines has doubled. The number of transactions on the resource increased by 77%. general information about the project What problems did the client come with? The site owner was not satisfied with the amount of traffic from search.
The first reason for this problem was the weak technical part of the resource. During the audit, we also found that the link profile was inferior to the main competitors. The third problem was the prevalence of traffic to informational articles rather than commercial ones. As a result, the conversion of users into buyers deteriorated. How we looked for a solution Work began imm B2B Email List ediately with a detailed study of the resource and competitive environment. We completed the following list of tasks step by step: Technical audit . We examined the site for errors that reduce the volume and quality of traffic from search engines. Link profile audit . We analyzed the quality of external links that lead to the Med-Service resource. Creating a link mass strategy . Based on the previous stage, we developed a plan for building external links, taking into account a list of factors (quality and quantity of content, features of the semantic core, level of competition in the niche). Usability audit .
We assessed the convenience of the site for users: its functionality, interface, adaptability to mobile devices. Everything that influences the drop in conversion rates was analyzed. Formation of the semantic core of queries (SN) . We have compiled a list of phrases that will attract visitors to the site. They planned to use the semantic core in the future when creating content for landing pages. Writing and publishing articles . Based on the collected text language, it was planned to create unique, useful and structured texts for sections and product cards from scratch. This is a short list of completed work that helped identify shortcomings on the site and create an effective strategy for further promotion of the Med-Service resource. how we looked for a solution What weaknesses of the site did we find? A comprehensive audit allowed us to find all the problems due to which the site poorly converted organic traffic into buyers.
The first reason for this problem was the weak technical part of the resource. During the audit, we also found that the link profile was inferior to the main competitors. The third problem was the prevalence of traffic to informational articles rather than commercial ones. As a result, the conversion of users into buyers deteriorated. How we looked for a solution Work began imm B2B Email List ediately with a detailed study of the resource and competitive environment. We completed the following list of tasks step by step: Technical audit . We examined the site for errors that reduce the volume and quality of traffic from search engines. Link profile audit . We analyzed the quality of external links that lead to the Med-Service resource. Creating a link mass strategy . Based on the previous stage, we developed a plan for building external links, taking into account a list of factors (quality and quantity of content, features of the semantic core, level of competition in the niche). Usability audit .
We assessed the convenience of the site for users: its functionality, interface, adaptability to mobile devices. Everything that influences the drop in conversion rates was analyzed. Formation of the semantic core of queries (SN) . We have compiled a list of phrases that will attract visitors to the site. They planned to use the semantic core in the future when creating content for landing pages. Writing and publishing articles . Based on the collected text language, it was planned to create unique, useful and structured texts for sections and product cards from scratch. This is a short list of completed work that helped identify shortcomings on the site and create an effective strategy for further promotion of the Med-Service resource. how we looked for a solution What weaknesses of the site did we find? A comprehensive audit allowed us to find all the problems due to which the site poorly converted organic traffic into buyers.