Post by account_disabled on Jan 23, 2024 10:29:37 GMT
I think Content Indexing is much less well-known compared to the others. Many apps try to go viral, others believe in pre-installed solutions. Retargeting, localization or even internationalization and various partner collaborations. These vertical elements, on the other hand, help not only the acquisition, but also the two layers below: these are the customer retention and monetization levels. Engagement & Retention App Marketing Engagement The next level is the level of engagement and customer retention. In my opinion, the secret of the success of an app lies at least in the First Time User Experience FUE, . the first user experience.
The goal is for the user to understand the operation of the Industry Email List product during the first use. Find out what the product is good for. And if he doesn't get to the AHA moment when he gets enlightened here, then it's almost certain that we've lost him forever. The purpose of the engagement and retention layer is to keep users and bring them back to the app. In addition to FUE, this layer is also supported by the User Accounts box or deep linking. The essence of deep linking is that if we receive a link that can be connected to an app, then by clicking on it, the app itself opens automatically, and not, say, the app's website. This deep linking allows us to direct the user to the right place.
Let's imagine a simple case. We send an email to the user in which he can upgrade his current subscription. If he opens this email on his phone, we can use the deep link to take him directly to the app, where he can upgrade with one click. If, on the other hand, we had sent him a simple link, he would have had to go to the app's website first, log in to his own account there, hopefully he knows his username and password by heart, then he would have searched for where he could subscribe upgrade and finally he would have done it . Deep linking can be a very useful tool if used wisely. In addition, this includes lifecycle marketing, which determines the marketing message and solutions based on the user's life cycle.
The goal is for the user to understand the operation of the Industry Email List product during the first use. Find out what the product is good for. And if he doesn't get to the AHA moment when he gets enlightened here, then it's almost certain that we've lost him forever. The purpose of the engagement and retention layer is to keep users and bring them back to the app. In addition to FUE, this layer is also supported by the User Accounts box or deep linking. The essence of deep linking is that if we receive a link that can be connected to an app, then by clicking on it, the app itself opens automatically, and not, say, the app's website. This deep linking allows us to direct the user to the right place.
Let's imagine a simple case. We send an email to the user in which he can upgrade his current subscription. If he opens this email on his phone, we can use the deep link to take him directly to the app, where he can upgrade with one click. If, on the other hand, we had sent him a simple link, he would have had to go to the app's website first, log in to his own account there, hopefully he knows his username and password by heart, then he would have searched for where he could subscribe upgrade and finally he would have done it . Deep linking can be a very useful tool if used wisely. In addition, this includes lifecycle marketing, which determines the marketing message and solutions based on the user's life cycle.