Post by account_disabled on Feb 18, 2024 5:48:54 GMT
By aligning your creator’s strengths with one of the four content goals, you empower the individual author to become an expert in serving that particular audience. From a tactical standpoint, you’re always using “the best tool for the job.” If you grow your team, or you work with guest bloggers, you’ll have a better idea of what kind of content to assign them, and how they’ll fit into your overall production calendar. Picking distribution channels gives you time to work on outreach messages Let’s not forget getting all of this content distributed.
For a lot of us, the current outreach system looks like this: Create Buy TG Database Publish Reach out Problem is, this system doesn’t give any consideration to the content calendar of the person you’re reaching out to. When you know what sort of content you’ll be creating months in advance and whom you’ll want to send it to, you can “seed” the idea with others and work your way more naturally into their content and curation rotation. For example, let’s say I know I want to create that Buzzfeed-style video on getting more clients and I want to send it out to several freelancer communities.
I would get in touch with the different community and content managers a month or two in advance, let them know I was creating a video and maybe ask them for a tip I should include. After the video is created, but before it’s made public, I would send them a private link, thank them for their input and let them know when it’s going live. You could even use a tool like Boomerang – a “write an email now, send it later” app – to schedule the initial outreach messages. That way, when it gets closer to publishing time, you’re mobilizing the people who want to help, without wasting time emailing those who don’t care. Discussion Well, there you have it: 5 steps to improving your content marketing strategy in 2014.
For a lot of us, the current outreach system looks like this: Create Buy TG Database Publish Reach out Problem is, this system doesn’t give any consideration to the content calendar of the person you’re reaching out to. When you know what sort of content you’ll be creating months in advance and whom you’ll want to send it to, you can “seed” the idea with others and work your way more naturally into their content and curation rotation. For example, let’s say I know I want to create that Buzzfeed-style video on getting more clients and I want to send it out to several freelancer communities.
I would get in touch with the different community and content managers a month or two in advance, let them know I was creating a video and maybe ask them for a tip I should include. After the video is created, but before it’s made public, I would send them a private link, thank them for their input and let them know when it’s going live. You could even use a tool like Boomerang – a “write an email now, send it later” app – to schedule the initial outreach messages. That way, when it gets closer to publishing time, you’re mobilizing the people who want to help, without wasting time emailing those who don’t care. Discussion Well, there you have it: 5 steps to improving your content marketing strategy in 2014.