Post by sakibkhan51 on Feb 28, 2024 6:01:07 GMT
There is engagement when a brand and a consumer connect, and the numbers achieved by the partnership - in just a few days - speak for themselves. The unprecedented collaboration in the global pop music scene with Justin Bieber has achieved great media coverage , judging by the numbers reached by Vespa's social platforms at the time of the launch of the new partnership. In fact, it can be noted that an average post published on the brand's Instagram page achieves a significantly lower level of engagement than those published in view of the Justin Bieber x Vespa collaboration. Let's take the case of a post published in mid-March, therefore shortly before the start of the partnership, portraying another type of Vespa: Instagram post of the Vespa dating back to March 15th We note that the post in question has reached over 30 comments and almost 15 thousand likes .
Obviously, we don't take these numbers literally, since some content can achieve more interactions, and some even less. Therefore, this is an example, but it highlights numbers that are already quite good for a brand, certainly known to many, but which perhaps not everyone follows constantly on social networks. But now, let's compare them with those reached by a post published by the Morocco Phone Number same Instagram profile, which portrays Justin Bieber in the company of the new scooter he designed. Instagram post of the Justin Bieber x Vespa partnership In this case, engagement increased. The content in question has reached over 150 thousand likes , numbers 10 times greater than the previous post dating back only a few weeks earlier and published by the same account. The number of comments also increased, a sign of greater interest and communication from the public with the Vespa brand. This, then, is the power of Justin Bieber .
Furthermore, some promotional photos were also published on the singer's Instagram profile, achieving even higher engagement. Instagram post of the Justin Bieber x Vespa partnership on the singer's profile The increase in likes and comments here is not surprising. Considering the very high number of people who follow the Canadian artist's page: thus, over 1 million 200 thousand people liked the post published by Justin Bieber, while 6,260 is the total number of comments obtained. Conclusion In conclusion, it can be said that the figure of Justin Bieber has greatly facilitated the image of the Vespa scooter on its communication channels. Suffice it to consider that the Vespa Instagram profile has reached 5K new followers in the last few days after the launch of the partnership. It is clear that over 1 million likes does not symbolize that each of them corresponds to a person who is purchasing the Vespa. However, having a high level of engagement and being talked about is essential for those who manage a brand, even if it is an already well-known brand. And Vespa seems to have understood this very well.
Obviously, we don't take these numbers literally, since some content can achieve more interactions, and some even less. Therefore, this is an example, but it highlights numbers that are already quite good for a brand, certainly known to many, but which perhaps not everyone follows constantly on social networks. But now, let's compare them with those reached by a post published by the Morocco Phone Number same Instagram profile, which portrays Justin Bieber in the company of the new scooter he designed. Instagram post of the Justin Bieber x Vespa partnership In this case, engagement increased. The content in question has reached over 150 thousand likes , numbers 10 times greater than the previous post dating back only a few weeks earlier and published by the same account. The number of comments also increased, a sign of greater interest and communication from the public with the Vespa brand. This, then, is the power of Justin Bieber .
Furthermore, some promotional photos were also published on the singer's Instagram profile, achieving even higher engagement. Instagram post of the Justin Bieber x Vespa partnership on the singer's profile The increase in likes and comments here is not surprising. Considering the very high number of people who follow the Canadian artist's page: thus, over 1 million 200 thousand people liked the post published by Justin Bieber, while 6,260 is the total number of comments obtained. Conclusion In conclusion, it can be said that the figure of Justin Bieber has greatly facilitated the image of the Vespa scooter on its communication channels. Suffice it to consider that the Vespa Instagram profile has reached 5K new followers in the last few days after the launch of the partnership. It is clear that over 1 million likes does not symbolize that each of them corresponds to a person who is purchasing the Vespa. However, having a high level of engagement and being talked about is essential for those who manage a brand, even if it is an already well-known brand. And Vespa seems to have understood this very well.