Post by account_disabled on Mar 5, 2024 6:08:16 GMT
We have reached the end of the conversion path. After calls to action and landing pages we close the tour with the last part of the process that leads users to become leads and we explain what a thank you page is. I'll make a small clarification, otherwise I wouldn't feel at home in my blog. I continue to write that conversion occurs when a user becomes a lead, and it is true, but it is important to underline that the conversion process can occur at any moment of the buyer's journey, not just in the awareness phase. Our user found our content interesting and landed on our blog, he wants to learn more and clicks on the CTA which takes him to the landing page where, to obtain extra content, he fills out the form with his data.
At this point he lands on the thank you page where this content, whatever it is, is actually made available. But accessing "premium" content is the goal of users... what are the objectives of the thank you page? It certainly gives us the opportunity to: thank our new leads for giving us their trust show Hong Kong Telegram Number Data other relevant content offers (this is why it is better to use a thank you page rather than a popup) bring the prospect to the next phase of the buyer's journey Having understood what a thank you page is and what it is used for, let's understand how to create an effective one. Here are the best practices for an effective thank you page: Must make the downloadable offer directly available , or be clear about how it will be delivered (e.g. via email).
The important thing is to be clear, precise (not "we will contact you soon" but "you will be contacted within 2 working days") and not to betray expectations. Unlike the landing page, where we want the user's focus to be filling out the form, the thank you page must show the navigation menu because at this stage we want users to have access to all the information we can give them. Give indications on the next steps, because the journey is not truly over until a lead becomes a customer: the thank you page must therefore direct the customer towards other content, ensuring that they go down the funnel and get ever closer to the product. ... in what way? We show other CTAs and start the conversion process again, possibly at another stage of the buyer's journey.
At this point he lands on the thank you page where this content, whatever it is, is actually made available. But accessing "premium" content is the goal of users... what are the objectives of the thank you page? It certainly gives us the opportunity to: thank our new leads for giving us their trust show Hong Kong Telegram Number Data other relevant content offers (this is why it is better to use a thank you page rather than a popup) bring the prospect to the next phase of the buyer's journey Having understood what a thank you page is and what it is used for, let's understand how to create an effective one. Here are the best practices for an effective thank you page: Must make the downloadable offer directly available , or be clear about how it will be delivered (e.g. via email).
The important thing is to be clear, precise (not "we will contact you soon" but "you will be contacted within 2 working days") and not to betray expectations. Unlike the landing page, where we want the user's focus to be filling out the form, the thank you page must show the navigation menu because at this stage we want users to have access to all the information we can give them. Give indications on the next steps, because the journey is not truly over until a lead becomes a customer: the thank you page must therefore direct the customer towards other content, ensuring that they go down the funnel and get ever closer to the product. ... in what way? We show other CTAs and start the conversion process again, possibly at another stage of the buyer's journey.