Post by account_disabled on Sept 12, 2023 11:21:12 GMT
Microsoft Advertising's forecast for the same search term in Bing's search, on the other hand, is only 160 searches per month. Bing's prediction of hack volume. This is of course just one example, but it reflects relatively well the differences between search engines in Finnish search terms. Due to smaller search volumes, there are also fewer advertisers on Bing than on Google, especially in the Finnish market, which of course means less competition and thus also a cheaper click price. Advertising on Bing is still considerably more cost-effective than advertising on Google with the same search terms. The differences in click prices can be up to several euros. Due to the consumption of a smaller media budget, conversions are also often significantly cheaper on Bing than on Google. This makes Bing still quite a profitable channel for reaching your target group, even though the search volumes are lower.
Case example: You can get conversions from Bing significantly cheaper than Google As an example, one of our clients, which is one of the leaders in its field and focuses on the acquisition of B2B leads , advertises on both Google and Bing with search terms that are very competitive in Google's search. Due to the tougher competition, the price of a big conversion in Google has been Phone Number List on average up to 70% more expensive than in Bing advertising. Although the amount of traffic and conversions that can be achieved through Bing is usually less than Google, Bing advertising should not be ignored due to its cost-effectiveness as an effective support channel alongside Google Ads. Similarities between Microsoft Advertising and Google Ads Microsoft has certainly previously been aware of Google's dominant share also from the point of view of the advertiser's needs, because over the years it has moved its Microsoft Advertising advertising tool closer and closer to the Google Ads advertising platform.
Microsoft Advertising's user interface is very similar to Google Ads both visually and in terms of structure and functionality. In search ads, the current default form of text ads is a responsive search ad (Responsive Search Ad, RSA) similar to Google Ads, which is practically identical to Google's equivalent in terms of structure and length of text fields. The bidding strategies in use are also the same as in Google, i.e. you can adjust the bids you make on search terms with, for example, manual bids or based on artificial intelligence, for example based on the target price set for conversion. With its import function, Microsoft Advertising even offers the possibility to clone the current Google Ads advertising account with its settings to Microsoft as is, which means that you can use your already existing Google Ads account in Bing search with just a few clicks.
Case example: You can get conversions from Bing significantly cheaper than Google As an example, one of our clients, which is one of the leaders in its field and focuses on the acquisition of B2B leads , advertises on both Google and Bing with search terms that are very competitive in Google's search. Due to the tougher competition, the price of a big conversion in Google has been Phone Number List on average up to 70% more expensive than in Bing advertising. Although the amount of traffic and conversions that can be achieved through Bing is usually less than Google, Bing advertising should not be ignored due to its cost-effectiveness as an effective support channel alongside Google Ads. Similarities between Microsoft Advertising and Google Ads Microsoft has certainly previously been aware of Google's dominant share also from the point of view of the advertiser's needs, because over the years it has moved its Microsoft Advertising advertising tool closer and closer to the Google Ads advertising platform.
Microsoft Advertising's user interface is very similar to Google Ads both visually and in terms of structure and functionality. In search ads, the current default form of text ads is a responsive search ad (Responsive Search Ad, RSA) similar to Google Ads, which is practically identical to Google's equivalent in terms of structure and length of text fields. The bidding strategies in use are also the same as in Google, i.e. you can adjust the bids you make on search terms with, for example, manual bids or based on artificial intelligence, for example based on the target price set for conversion. With its import function, Microsoft Advertising even offers the possibility to clone the current Google Ads advertising account with its settings to Microsoft as is, which means that you can use your already existing Google Ads account in Bing search with just a few clicks.